IPC Direct is responsible for driving revenues from our brands through direct marketing methods.
This is a highly-profitable part of IPC Media's business and encompasses the company's Subscriptions Marketing, Marketing Operations, Database Marketing, Mail Order and Telemedia operations.
The Subscriptions Marketing team works across 70-plus IPC brands, deploying an array of marketing methods - including online and affiliate marketing, direct mail and telemarketing plus traditional direct response promotions - to consistently drive IPC Media's subscriptions business. The team is composed of 18 marketers and incorporates DM Design, an integrated direct marketing design agency. For more information, please contact Denise Richmond, acting head of subscriptions marketing, on 0203 148 6301 or email denise_richmond@ipcmedia.com.
The Database Marketing team offers innovative and intelligent solutions to list-building, database management and data analysis that improve consumer insight and deliver accountable results in subscription marketing, email marketing and research campaigns at IPC Media. The team also offers a list rental service to third parties. For more information, please contact Lee Wilmore, head of database marketing, on 0203 148 6338 or email lee_wilmore@ipcmedia.com.
IPC Direct works in partnership with Eckoh Technologies (UK) Ltd. to provide editorial promotions for IPC brands using all forms of premium rate communication media: voice, fax, internet, mobile and SMS. Popular premium rate promotions are Lucky Numbers and the Live Psychic services. For more information, please contact Amanda Chester, direct marketing director, on 0203 148 6280 or email amanda_chester@ipcmedia.com.